Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Purpose This study aims to address a heretofore neglected area in research, nation branding, for the purpose of attracting foreign direct investment (FDI). It compares and contrasts the well-established literature on decision-making and location choice in FDI with studies in the nascent field of nat...

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Bibliographic Details
Published in:The journal of product & brand management 2016-01, Vol.25 (7), p.615-628
Main Authors: Papadopoulos, Nicolas, Hamzaoui-Essoussi, Leila, El Banna, Alia
Format: Article
Language:English
Subjects:
Decision making
Foreign investment
Investors
Marketing
Nonprofit organizations
Product life cycle
Studies
Target markets
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Online Access:Get full text
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