Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization

This paper examines the effects of our modern media environment on affective polarization. We conducted an experiment during the last month of the 2012 presidential election varying both the choice of media sources available about the major presidential candidates, and the tone of political advertis...

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Bibliographic Details
Published in:Political behavior 2017-03, Vol.39 (1), p.231-255
Main Authors: Lau, Richard R., Andersen, David J., Ditonto, Tessa M., Kleinberg, Mona S., Redlawsk, David P.
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Broadcasting
Candidates
Elections
Environment
Ideology
Information
Mass media
Mass media effects
Media coverage
Negative campaigning
Neutrality
ORIGINAL PAPER
Partisanship
Polarization
Political advertising
Political campaigns
Political Science
Political Science and International Relations
Political Science and International Studies
Politics
Presidential candidates
Presidential elections
Presidents
Selective exposure
Sociology
Supporters
Voters
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