Defining and Measuring Corporate Reputations

Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation. However, recent reviews of the scholarly l...

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Bibliographic Details
Published in:European management review 2016-09, Vol.13 (3), p.207-223
Main Author: Dowling, Grahame R.
Format: Article
Language:English
Subjects:
Chief executive officers
Corporate image
corporate reputation
Corporate responsibility
definitions
Literature reviews
Marketing
measures
Reputations
Social responsibility
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