Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color

[Display omitted] •Summary of 30 years of experimental research on atmospheric stimuli.•Presence (vs. absence) of music and scent enhance shopping outcomes.•Warm (vs. cool) colors foster arousal yet decrease satisfaction.•Women derive more pleasure from scent than men.•Tendency toward stronger music...

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Bibliographic Details
Published in:Journal of retailing 2017-06, Vol.93 (2), p.228-240
Main Authors: Roschk, Holger, Loureiro, Sandra Maria Correia, Breitsohl, Jan
Format: Article
Language:English
Subjects:
Color
In-store atmospherics
Meta-analysis
Music
Odors
Retail customer behavior
Retail stores
Scent
Shopping
Systematic review
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