Defining the proposed factors for small business online banking: Interviewing the IT professionals

Small business customers that use electronic services are potentially more profitable than those who do not. 1 For banking and financial institutions, understanding small business customers' online behaviours and preferences will be one of the key drivers to successfully reach this segment effi...

Full description

Saved in:
Bibliographic Details
Published in:Journal of financial services marketing 2007-12, Vol.12 (3), p.189-196
Main Authors: Gehling, Robert, Turner, Douglas, Rutherford, Brian
Format: Article
Language:English
Subjects:
Analysis Paper
Bank marketing
Banking industry
Banks
Consumers
Customer services
Economics and Finance
Electronic banking
Finance
Financial institutions
Financial Services
Information technology
Interactive marketing
Internet
Interviews
Marketing
Small business
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Small business customers that use electronic services are potentially more profitable than those who do not. 1 For banking and financial institutions, understanding small business customers' online behaviours and preferences will be one of the key drivers to successfully reach this segment efficiently and economically. Following a proven construct development methodology, this preliminary study completes the first steps by conducting interviews with information technology professionals. These information technology professionals were directly involved in the support of websites operated by several large banking organisations located in the southeastern United States. The information gathered from the subject group provides a foundation for the discussions as to how those organisations support, or fail to support, the delivery of electronic banking to small businesses, factors are proposed to define the construct of what constitutes successful small business online banking relationships.
ISSN:1363-0539
1479-1846
DOI:10.1057/palgrave.fsm.4760071