Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study

Airbnb has grown very rapidly over the past several years, with millions of tourists having used the service. The purpose of this study was to investigate tourists’ motivations for using Airbnb and to segment them accordingly. The study involved an online survey completed in 2015 by more than 800 to...

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Bibliographic Details
Published in:Journal of travel research 2018-03, Vol.57 (3), p.342-359
Main Authors: Guttentag, Daniel, Smith, Stephen, Potwarka, Luke, Havitz, Mark
Format: Article
Language:English
Subjects:
Bed & breakfast inns
Motivation
Resource sharing
Tourism
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