Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?

With the start of a promising 2015, Chipotle Mexican Grill has dealt with a number of concerns including issues with a pork supplier, salmonella outbreak, E. coli outbreak, norovirus outbreak, and a lawsuit brought by shareholders. The company has quickly responded to each issue, but has not been ab...

Full description

Saved in:
Bibliographic Details
Published in:Journal of marketing development and competitiveness 2017-12, Vol.11 (4), p.34-48
Main Authors: Gilliard, Debora J., Hoffman, David Lynn, Baalbaki, Sally
Format: Article
Language:English
Subjects:
Beef
E coli
Employees
Fast food industry
Food safety
Ingredients
Initiatives
Litigation
Purchase intention
Reputation management
Restaurants
Salmonella
Social networks
Suppliers
Supply chains
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!