The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Following Hartmann and Apaolaza-Ibáñez' [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715-739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional gre...

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Bibliographic Details
Published in:Environmental communication 2018-04, Vol.12 (3), p.414-429
Main Authors: Schmuck, Desirée, Matthes, Jörg, Naderer, Brigitte, Beaufort, Maren
Format: Article
Language:English
Subjects:
Advertising
brand attitude
Consumers
Environmental awareness
environmental brand attributes
Environmental effects
Green advertising
Imagery
Motivation
nature imagery
purchase intention
Sustainability
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