How Add‐on Pricing Interacts with Distribution Contracts

With the rise of the Internet economy, an increasing number of firms are offering their core products through online platforms, but retail add‐ons directly to consumers. Meanwhile, many online platforms have also started adopting the agency (model) contract, where the upstream firms decide the retai...

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Bibliographic Details
Published in:Production and operations management 2018-04, Vol.27 (4), p.605-623
Main Authors: Geng, Xianjun, Tan, Yinliang (Ricky), Wei, Lai
Format: Article
Language:English
Subjects:
add‐on pricing
agency model
Contracts
Distribution channels
online platform
Online sales
Pricing policies
Retailing industry
supply chain contract
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