Continuous usage intention of Internet banking: a commitment-trust model

With the rapid explosion of the online technology, Internet Banking (IB) has been prevalent in recent years and attracts much research attention. Although intensive studies have investigated the determinants of users’ initial acceptance of IB service, much less research has further explored the cont...

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Bibliographic Details
Published in:Information systems and e-business management 2019-03, Vol.17 (1), p.1-25
Main Authors: Yuan, Yang, Lai, Fujun, Chu, Zhaofang
Format: Article
Language:English
Subjects:
Anxiety
Business and Management
Cognition
Electronic banking
Information Systems Applications (incl.Internet)
Internet
IT in Business
Management
Model testing
Online banking
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Summary:With the rapid explosion of the online technology, Internet Banking (IB) has been prevalent in recent years and attracts much research attention. Although intensive studies have investigated the determinants of users’ initial acceptance of IB service, much less research has further explored the continuous usage of IB service. This study focuses on the continuous IB service usage intention by examining the role of users’ psychological cognition (e.g., trust and commitment) in improving their continuous usage intention of IB service. Integrating the commitment-trust theory and the unified theory of acceptance and use of technology, we argue that besides contributive effects to continuous usage intention, psychological cognition mediates the influences of usage experiences (e.g., perceived service value, quality of alternatives, and anxiety) on continuous usage intention. This model was tested using survey data from 173 non-traditional college students who were all full-time employees with several years of working experience. The results confirm the contributive and mediating effects of trust and commitment on continuous IB service usage intention. The study contributes to the literature by highlighting the role of trust and commitment in predicting IB service continuous usage, and the findings provide useful implications for bank management in retaining online customers.
ISSN:1617-9846
1617-9854
DOI:10.1007/s10257-018-0372-4