Experimental evidence for tipping points in social convention

Once a population has converged on a consensus, how can a group with a minority viewpoint overturn it? Theoretical models have emphasized tipping points, whereby a sufficiently large minority can change the societal norm. Centola et al. devised a system to study this in controlled experiments. Group...

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Bibliographic Details
Published in:Science (American Association for the Advancement of Science) 2018-06, Vol.360 (6393), p.1116-1119
Main Authors: Centola, Damon, Becker, Joshua, Brackbill, Devon, Baronchelli, Andrea
Format: Article
Language:English
Subjects:
Conventions
Critical mass
Group size
Minority & ethnic groups
Minority Groups
Social change
Social interactions
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