Consumer Acquisition Patterns in an Industrializing Country: A Study of Global Convergence of Demand

Product ownership frequencies are used to examine the acquisition priorities of consumer durable for 507 households within the metropolitan area of Monterrey, Mexico. Estimated Green's and Kendall-tau's coefficients were used to test two hypotheses regarding the similarity in acquisition p...

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Bibliographic Details
Published in:Journal of global marketing 1996-10, Vol.10 (2), p.5-25
Main Authors: Medina, José F., Beatty, Sharon E, Saegert, Joel
Format: Article
Language:English
Subjects:
Consumption
Durable goods
Hypotheses
Industrialized nations
International markets
LDCs
Studies
Online Access:Get full text
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Summary:Product ownership frequencies are used to examine the acquisition priorities of consumer durable for 507 households within the metropolitan area of Monterrey, Mexico. Estimated Green's and Kendall-tau's coefficients were used to test two hypotheses regarding the similarity in acquisition priorities between the Monterrey sample and previous studies in industrialized countries, and concerning the similarity in acquisition patterns across social classes within the Monterrey sample. Results show moderate support both hypotheses. On the basis of these empirical findings, managerial and theoretical implications are discussed to provide insights into converging patterns of consumption across and within nations as suggested by Levitt (1983).
ISSN:0891-1762
1528-6975
DOI:10.1300/J042v10n02_02