Consumer attitudes and communication in circular fashion

Purpose The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed to consumers. Design/methodology/approach The research methodology consisted of consu...

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Bibliographic Details
Published in:Journal of fashion marketing and management 2018-06, Vol.22 (3), p.286-300
Main Authors: Vehmas, Kaisa, Raudaskoski, Anne, Heikkilä, Pirjo, Harlin, Ali, Mensonen, Aino
Format: Article
Language:English
Subjects:
Circular economy
Clothing industry
Consumer attitudes
Consumer behavior
Decision making
Focus groups
Internet
Purchase intention
Purchasing
Recycled products
Recycling
Remanufacturing
Studies
Sustainability
Textiles
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