Antecedents to export information generation: a cross-national study

Purpose – The purpose of this paper is to examine the factors that enhance export decision-makers’ generation of export information, using a non-linear approach and a multi-country context, and so provide export decision-makers with empirically based guidelines on how to maximize their information a...

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Bibliographic Details
Published in:International marketing review 2015-11, Vol.32 (6), p.732-761
Main Authors: Souchon, Anne L, Dewsnap, Belinda, Durden, Geoffrey R, Axinn, Catherine N, Holzmüller, Hartmut H
Format: Article
Language:English
Subjects:
Decision making
Exports
Information sources
International marketing
Market orientation
Marketing
Product testing
Structural equation modeling
Studies
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