Strengthening the Tie: Creating Exchange Relationships That Encourage Employee Advocacy as an Organizational Citizenship Behavior

This study investigates the communication elements within organizations that enhance social exchanges and influence an individual’s willingness to spread positive information about their employer. Findings from a survey of employees in a United States–based health care organization (N = 223) indicat...

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Bibliographic Details
Published in:Management communication quarterly 2018-11, Vol.32 (4), p.593-611
Main Authors: Walden, Justin A., Kingsley Westerman, Catherine Y.
Format: Article
Language:English
Subjects:
Advocacy
Communication
Employees
Outsourcing
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Summary:This study investigates the communication elements within organizations that enhance social exchanges and influence an individual’s willingness to spread positive information about their employer. Findings from a survey of employees in a United States–based health care organization (N = 223) indicate that organizational commitment mediates the relationship between employee-centered internal communication by organizations and employee advocacy. Employees with strong organizational commitment perceive that their organization values the exchange relationship, and employees, in turn, report they are likely to take extra steps to support their organization. To encourage organization-supportive employee advocacy behavior, organizations should engage in open and supportive communication with employees and cultivate lasting relationships with them.
ISSN:0893-3189
1552-6798
DOI:10.1177/0893318918783612