Adolescent Autonomy and the Impact of Family Structure on Materialism and Compulsive Buying

Although divorce is a common and highly stressful event, marketing scholars know little about the impact of family structure on materialism and compulsive buying. Extending the earlier work of Roberts, Manolis, and Tanner (2003), which utilized a sample of adolescents between ages 11 and 15, this st...

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Bibliographic Details
Published in:Journal of marketing theory and practice 2006-10, Vol.14 (4), p.301-314
Main Authors: Roberts, James A., Manolis, Chris, Tanner, John F. "Jeff"
Format: Article
Language:English
Subjects:
Adolescence
Adolescents
Age groups
Child development
Consumer behavior
Consumer research
Divorce
Family structure
Happiness
Marketing
Materialism
Parent-child relations
Parents
Parents & parenting
Social impact
Socioeconomic factors
Studies
Success
Tanneries
Teenagers
Young adults
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Summary:Although divorce is a common and highly stressful event, marketing scholars know little about the impact of family structure on materialism and compulsive buying. Extending the earlier work of Roberts, Manolis, and Tanner (2003), which utilized a sample of adolescents between ages 11 and 15, this study finds that the impact of family structure on materialism expands beyond the happiness dimension of materialism to include the centrality and success dimensions of materialism in older adolescents (16 to 19). Moreover, family structure is also found to directly affect compulsive buying. It appears that the increasing autonomy that accompanies adolescent development affects the consumer outcomes of divorce. Marketing's contribution toward a better understanding of the consumer outcomes of family disruptions can be enhanced by further refinement of the original Rindfleisch, Burroughs, and Denton (1997) model. Future research that incorporates coping resources and strategies into the model will likely prove illuminating.
ISSN:1069-6679
1944-7175
DOI:10.2753/MTP1069-6679140404