Incidental environmental anchors

Three studies examined whether potential anchor values that are incidentally present in the environment can affect a person's numerical estimates. In Study 1, estimates of an athlete's performance were influenced by the number on his jersey. In Study 2, estimates of the proportion of sales...

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Bibliographic Details
Published in:Journal of behavioral decision making 2008-07, Vol.21 (3), p.241-251
Main Authors: Critcher, Clayton R., Gilovich, Thomas
Format: Article
Language:English
Subjects:
accessibility
Athletes
basic anchoring
Behavioural economics
Cognition & reasoning
Decision theory
Domestic markets
Estimates
Estimation
Experimental economics
incidental anchoring
Microeconomics
Numeracy
numeric priming
Recall
Restaurants
Sales
Studies
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