Communicating Corporate Reputation through Stories

With the recent loss of public confidence in firms in America, Australia, Britain, and other countries, more companies are being forced to promote themselves to their internal and external stakeholders in order to maintain and protect their reputations. This article advises firms to communicate thei...

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Bibliographic Details
Published in:	California management review 2006-10, Vol.49 (1), p.82-100
Main Author:	Dowling, Grahame R.
Format:	Article
Language:	English
Subjects:	Brands Business Reputation Business strategies Business structures Chief executive officers Communication Companies Consumer goods industries Corporate communications Corporate culture Corporate reputation Literary characters Marketing Morality Narratives Psychology Public opinion Public relations Reputations Slogans Stakeholders Story telling Storytelling Trust
Citations:	Items that cite this one
Online Access:	Get full text
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