The Honda effect

Perhaps no other article published in the management literature has had the impact of Richard Pascale's piece on the "Honda Effect" that was published in the Spring 1984 issue of the California Management Review. This classic article has stimulated considerable debate over the role an...

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Bibliographic Details
Published in:California management review 1996-07, Vol.38 (4), p.80
Main Author: Pascale, Richard T
Format: Article
Language:English
Subjects:
Advertising
Automobile industry
Business plans
Competition
Corporate culture
Corporate profiles
Decision making
Domestic markets
Manufacturers
Market entry
Market shares
Motor vehicle industry
Motorcycles
Organizational behavior
Productivity
Strategic planning
Success
Online Access:Get full text
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