Mainstreaming sustainable tourism with user-centred design

Efforts to design and communicate sustainable tourism products have been based on the premise of explicit market demand for sustainability. This study tests whether it is possible to design mainstream sustainable tourism products that circumvent customer scrutiny of their sustainability features, by...

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Bibliographic Details
Published in:Journal of sustainable tourism 2018-10, Vol.26 (10), p.1651-1667
Main Authors: Font, Xavier, English, Rosa, Gkritzali, Alkmini
Format: Article
Language:English
Subjects:
Communication
consumer needs
Design
elaboration likelihood model
marketing
Product design
Sustainability
Sustainable tourism
Tourism
Tourist activities
user-centred design
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