Targeted poverty alleviation in China: segmenting small tourism entrepreneurs and effectively supporting them

Cultivating and encouraging local small tourism enterprises (STEs) is considered an effective way to alleviate poverty. Chinese local governments tend to concentrate their limited policies and initiatives on targeting STEs and effective ways to achieve better performance, following the proposed gove...

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Bibliographic Details
Published in:Journal of sustainable tourism 2018-11, Vol.26 (11), p.1984-2001
Main Authors: Liang, Zengxian, Bao, Jigang
Format: Article
Language:English
Subjects:
Autonomy
Determinants
Entrepreneurs
Entrepreneurship
Government policy
Innovations
Leadership
Local government
Poverty
Public policy
Segments
Skills
Tourism
Tourism development
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Summary:Cultivating and encouraging local small tourism enterprises (STEs) is considered an effective way to alleviate poverty. Chinese local governments tend to concentrate their limited policies and initiatives on targeting STEs and effective ways to achieve better performance, following the proposed government policy called Targeted Poverty Alleviation by Tourism Development (TPATD). To discover which group is targeted and how, this study classified small tourism entrepreneurs and examined determinants of their performance. A quota sampling survey of 273 entrepreneurs in five tourism communities within a scenic area known as Yuntai Mountain was conducted in 2016. Seven determinants were identified: business skills, leadership, innovation, social relations, governmental support, autonomy, and locus of control. Three distinct small tourism entrepreneur segments were classified as independents, followers, and autodidacts. Each segment is worth helping but in different ways. Leadership, business skills, and innovation are key determinants of performance for all segments. Governmental support should be more visible, targeted, and recognized by locals. The administrative subcontract of TPATD in China is also discussed.
ISSN:0966-9582
1747-7646
DOI:10.1080/09669582.2018.1526296