Narratives of risk communication: Nudging community residents to shelter-in-place

•To report a major segment of a four-part quasi-longitudinal study on community emergency management communication.•To feature the role that narrative theory and nudge theory play in the effort to communicate shelter-in-place protocols in a high-risk community.•To feature the constructive role a spo...

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Bibliographic Details
Published in:Public relations review 2019-03, Vol.45 (1), p.128-137
Main Authors: Heath, Robert L., Lee, Jaesub, Lemon, Laura L.
Format: Article
Language:English
Subjects:
Action
At risk populations
Citizens
Communication
Community
Community relations
Decision making
Efficacy
Emergency preparedness
Emergency response preparedness
Migration
Narratives
Narratives of emergency response
Nudge theory
Personality
Protective action decision model
Residents
Risk communication
Risk management
Risk spokes-characters
Shelter in place
Social response
Vulnerability
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