Legitimacy building and e-commerce platform development in China: The experience of Alibaba

Although existing studies have connected the emergence and development of e-commerce with infrastructure, culture, and regulations, we approach technological and platform acceptance from the perspective of legitimacy building. In our study, legitimacy is categorized into market, relational, and soci...

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Bibliographic Details
Published in:Technological forecasting & social change 2019-02, Vol.139, p.115-124
Main Authors: Kwak, Jooyoung, Zhang, Yue, Yu, Jiang
Format: Article
Language:English
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