Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication

Convergence Behaviour Archetypes (CBA) describe the behavioural traits of individuals who spontaneously and collectively move towards emergency situations. If convergence is not managed effectively, unintended crisis management issues may emerge and lead to an exacerbation of the crisis situation. S...

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Bibliographic Details
Published in:Information systems frontiers 2020-04, Vol.22 (2), p.339-351
Main Authors: Mirbabaie, Milad, Bunker, Deborah, Stieglitz, Stefan, Deubel, Annika
Format: Article
Language:English
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