Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions: An example from Chinese football

Purpose>The purpose of this paper is to analyze fans’ perceptions of the corporate social responsibility (CSR) activities of a professional football club, specifically whether or not perceived CSR performances are then likely to influence patronage intentions of the fans in relation to the footba...

Full description

Saved in:
Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2019-05, Vol.20 (2), p.353-370
Main Authors: Liu, Dongfeng, Wilson, Rob, Plumley, Daniel, Chen, Xiaofeng
Format: Article
Language:English
Subjects:
Charitable foundations
Charities
Community development
Corporate responsibility
Dependency theory
Employees
Health care
Juvenile delinquency
Licensed products
Patronage
Perceptions
Professional football
Professional soccer
Professional sports
Social responsibility
Sports fans
Team sports
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
research m&s 1