Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions

Purpose The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can be guided by the compass of these themes. It is also important to add studies to each of these themes to serve as...

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Bibliographic Details
Published in:The Journal of consumer marketing 2019-05, Vol.36 (3), p.349-355
Main Authors: Yaprak, Attila, Prince, Melvin
Format: Article
Language:English
Subjects:
Antibiotics
Behavior
Cognition & reasoning
Consumers
Consumption
Decision making
Ethics
Ethnocentrism
Influence
Marketing
Morality
Social psychology
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