Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected...

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Bibliographic Details
Published in:Journal of official statistics 2014-06, Vol.30 (2), p.355-379
Main Authors: Haan, Marieke, Ongena, Yfke P., Aarts, Kees
Format: Article
Language:English
Subjects:
Adults
Hard-to-survey groups
Households
Immigrants
mixed mode experiment
Modal choice
Polls & surveys
Population
Populations
response-mode choice
Sampling
Statistical analysis
Webs
Young adults
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Summary:This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.
ISSN:0282-423X
2001-7367
2001-7367
DOI:10.2478/jos-2014-0021