Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker

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Bibliographic Details
Published in:	Journal of the Academy of Marketing Science 2006-07, Vol.34 (3), p.468
Main Authors:	Day, George, Slater, Stan, Darroch, Jenny
Format:	Article
Language:	English
Subjects:	Consumerism Innovations Knowledge economy Marketing Profit maximization Verbal communication
Online Access:	Get full text
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