Blog power: Examining the effects of practitioner blog use on power in public relations

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog...

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Bibliographic Details
Published in:Public relations review 2007-03, Vol.33 (1), p.92-95
Main Authors: Porter, Lance V., Sweetser Trammell, Kaye D., Chung, Deborah, Kim, Eunseong
Format: Article
Language:English
Subjects:
Blogs
Correlation analysis
Internet
Power
Public relations
Public relations practitioners
Studies
Web
Weblogs
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Summary:While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2006.11.018