An approach to ethics in the information age

Public relations practitioners often counsel organizations on issues related to ethics and social responsibility. And, organizations desire credibility to influence public policy. Technology has contributed to changing values which make it difficult to determine which behaviors will be viewed as cre...

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Bibliographic Details
Published in:Public relations review 1995, Vol.21 (1), p.35-44
Main Author: Judd, Larry R
Format: Article
Language:English
Subjects:
Analysis
Business ethics
Ethical aspects
Ethics
Higher Education
Information Age
Information technology
Organizational Theories
Public Relations
Technological innovations
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Summary:Public relations practitioners often counsel organizations on issues related to ethics and social responsibility. And, organizations desire credibility to influence public policy. Technology has contributed to changing values which make it difficult to determine which behaviors will be viewed as credible. Given our changing values and the possible conflicts between professional ethics and organizational values, practitioners need precepts which fit the times. As an approach to ethics for the information age, three precepts are proposed: (1) accept responsibility when appropriate, (2) anticipate negative effects, and (3) attempt justice through John Rawls' principles of justice. Larry R. Judd is a professor in the School of Communication, University of House.
ISSN:0363-8111
1873-4537
DOI:10.1016/0363-8111(95)90038-1