The effects of technology innovation and network presence on Otaku identity

In Taiwan young people is profoundly influenced by Japanese ACG (animation, comics, and games) culture, which gather the subculture group with unique values named Otaku. People had a negative stereotype of Otaku in the past, however, Otaku people are in fact those who delve into technology products...

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Bibliographic Details
Published in:Technological forecasting & social change 2019-07, Vol.144, p.82-92
Main Authors: Ho, Tzu-Ya, Tsai, Hsien-Tang, Lin, Pao-Hui
Format: Article
Language:English
Subjects:
Adoption of innovations
Animation
Comics
Cultural factors
Cultural groups
Cultural values
Diffusion
Innovations
Network presence
Networks
Otaku
Polls & surveys
Social identity
SPSS-PROCESS
Stereotypes
Subculture
Subcultures
Technology
Technology innovation
Young adults
Youth
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