Second-hand fashion market: consumer role in circular economy

Purpose The purpose of this paper is to investigate the role of consumer motivation in the context of the circular economy (CE) through the reuse of fashion products. Design/methodology/approach A qualitative approach was employed through ethnographic as well as in-depth interviews with nine consume...

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Bibliographic Details
Published in:Journal of fashion marketing and management 2019-08, Vol.23 (3), p.382-395
Main Authors: Machado, Maria Amália Dutra, Almeida, Stefânia Ordovás de, Bollick, Laura Chiattone, Bragagnolo, Gabriela
Format: Article
Language:English
Subjects:
Business models
Circular economy
Clothing industry
Collaboration
Consumers
Consumption
Fashion models
Fast fashion
Flea markets
Literature reviews
Marketing
Researchers
Social classes
Society
Thrift stores
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