Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

This article uses a study of the Swiss mechanical watch industry to build theory about how a legacy technology, instead of being supplanted by a new dominant design as current theory would predict, is able to reemerge and achieve new market growth. The introduction of the battery-powered quartz watc...

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Bibliographic Details
Published in:Administrative science quarterly 2019-09, Vol.64 (3), p.576-618
Main Author: Raffaelli, Ryan
Format: Article
Language:English
Subjects:
Boundaries
Cognition
Consumers
Differentiation
Founding
Identity
Innovations
Markets
Meaning
Technology
Values
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