A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 2004-09, Vol.48 (3), p.358-377
Main Authors: LaRose, Robert, Eastin, Matthew S.
Format: Article
Language:English
Subjects:
Analysis
Attendance
Cognition
Cognition & reasoning
Communications industry
Internet
Mass media
Respondents
Self control
Self regulation
Self-efficacy
Social cognitive theory
Structural equation modeling
Theory
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