Using Free Papers for Customer Surveys

Publishers of shoppers and community newspapers are in a unique position to satisfy the needs of both consumers and retailers.

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Bibliographic Details
Published in:Journal of marketing 1977-07, Vol.41 (3), p.80-82
Main Authors: Klompmaker, Jay E., Lindley, J. Daniel, Page, Robert L.
Format: Article
Language:English
Subjects:
Advantages
Consumer surveys
Consumers
Customer feedback
Customers
Food
Market surveys
Marketing
Merchants
Polls & surveys
Prices
Publishing industry
Restaurants
Retail stores
Retirement communities
Supermarkets
Online Access:Get full text
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Description
Summary:Publishers of shoppers and community newspapers are in a unique position to satisfy the needs of both consumers and retailers.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297704100309