Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy between explanation and prediction. However, while researchers using PLS-SEM routinely stress the predictive nature of their an...

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Bibliographic Details
Published in:European journal of marketing 2019-11, Vol.53 (11), p.2322-2347
Main Authors: Shmueli, Galit, Sarstedt, Marko, Hair, Joseph F, Cheah, Jun-Hwa, Ting, Hiram, Vaithilingam, Santha, Ringle, Christian M
Format: Article
Language:English
Subjects:
Economic models
Estimates
Marketing
Researchers
Structural equation modeling
Validity
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