Moving with the times

Beginning with the winter 1998 issue, the Journal of Direct Marketing will change its name to the Journal of Interactive marketing. Also, as of the next issue, the co-editors will be John Deighton of the Harvard Business School and Rashi Glazer of the Hass School of Business at the University of Cal...

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Bibliographic Details
Published in:Journal of interactive marketing 1997-04, Vol.11 (2), p.4
Main Author: Schultz, Don E
Format: Article
Language:English
Subjects:
Appointments & personnel changes
Changes
Direct marketing
Editorials
Editors
Industrywide conditions
Internet
Name changes
Online Access:Get full text
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Summary:Beginning with the winter 1998 issue, the Journal of Direct Marketing will change its name to the Journal of Interactive marketing. Also, as of the next issue, the co-editors will be John Deighton of the Harvard Business School and Rashi Glazer of the Hass School of Business at the University of California at Berkeley.
ISSN:1094-9968
1520-6653