Internet usage: Predictors of active users and frequency of use

The factors that predict Internet usage patterns are explored through the use of consumer panel data. We look at two major aspects of usage behavior; active (current) versus lapsed usage and usage frequency among current users. We find that the main predictors of active or current use of the Interne...

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Bibliographic Details
Published in:Journal of interactive marketing 2000, Vol.14 (2), p.17-32
Main Authors: Emmanouilides, Christos, Hammond, Kathy
Format: Article
Language:English
Subjects:
Consumer behavior
Interactive marketing
Internet
Regression analysis
Statistical analysis
Studies
Use statistics
Citations: Items that this one cites
Online Access:Get full text
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