Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs

Companies frequently offer product recommendations to customers, according to various algorithms. This research explores how companies should frame the methods they use to derive their recommendations, in an attempt to maximize click-through rates. Two common framings—user-based and item-based—might...

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Bibliographic Details
Published in:Journal of marketing 2019-11, Vol.83 (6), p.61-75
Main Authors: Gai, Phyliss Jia, Klesse, Anne-Kathrin
Format: Article
Language:English
Subjects:
Algorithms
Market strategy
Recommender systems
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