Shoot for the 'stars'

Little is known about what leads hospital employees to behave in ways that patients find satisfying. One answer might lie in the attitudes of health care workers toward their organizations and jobs. Employees who are highly committed to their organizations tend to not only excel on required tasks, b...

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Bibliographic Details
Published in:Marketing health services 1996-06, Vol.16 (2), p.22
Main Author: Casal, Jose C
Format: Magazinearticle
Language:English
Subjects:
Attitudes
Employees
Employment
Guidelines
Health care industry
Hiring
Hypotheses
Marketing
Medical personnel
Motivation
Patient satisfaction
Personality
Recruitment
Standard deviation
Studies
Turnover
Workers
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Summary:Little is known about what leads hospital employees to behave in ways that patients find satisfying. One answer might lie in the attitudes of health care workers toward their organizations and jobs. Employees who are highly committed to their organizations tend to not only excel on required tasks, but also go beyond the call of duty. In 1987, researchers Gary Blau and Kimberly Boal classified employees in general into 4 types based on their levels of organizational commitment (loyalty) and job involvement: 1. institutional stars, 2. corporate citizens, 3. lone wolves and 4. apathetics. Institutional stars work hard because they wish to contribute to their organizations and because good job performance is central to their self-esteem. The human resources unit should recruit employees with a strong work ethic, a high need for achievement, and competence. The likelihood of obtaining institutional stars can be increased by hiring individuals who share organizational values and whose needs are satisfied by the job in question.
ISSN:1094-1304