Do Socially Responsible Companies Benefit from Higher Levels of Customer Satisfaction, Trust and Loyalty?

The paper aims to determine the impact of customer perceptions of the corporate social responsibility (CSR) on customer satisfaction, trust and loyalty. The data for the empirical study was obtained through a survey of 180 respondents, customers of mobile telephony companies in Serbia. The results s...

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Bibliographic Details
Published in:Journal for East European management studies 2019-01, Vol.24 (4), p.654-678
Main Authors: Marinković, Veljko, Stojanović-Aleksić, Vesna, Bošković, Aleksandra
Format: Article
Language:English
Subjects:
Client satisfaction
Companies
Competitive advantage
Consumers
Customer satisfaction
Customers
Decision making
Environmental protection
Ethics
ISO standards
Loyalty
Natural resources
Respondents
Satisfaction
Scandals
Social responsibility
Society
Transition economies
Trust
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