USING INFORMATION TO CREATE VALUE EFFICIENTLY

Every company is confronted with growing complexity. Relationships with competitors, customers, and suppliers are becoming more complicated and involved. Internally, many companies have complex processes, diverse business units, matrix structures, and a diverse employee base. Managing and using prod...

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Bibliographic Details
Published in:Perspectives for Managers 2009-11 (179), p.1
Main Authors: Marchand, Donald A, Hykes, Amy
Format: Article
Language:English
Subjects:
Customer relations
Information management
International
Optimization
Online Access:Get full text
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Summary:Every company is confronted with growing complexity. Relationships with competitors, customers, and suppliers are becoming more complicated and involved. Internally, many companies have complex processes, diverse business units, matrix structures, and a diverse employee base. Managing and using product, customer, operational, and management information effectively are key factors in determining how well a company deal with complexity. With today's digital capability to access information anywhere, anytime, many companies have started to substitute good information management for the movement of people, paper, and products across geographical areas, time zones, markets, and organizational boundaries. By streamlining processes, minimizing management layers, facilitating communication, and improving monitoring, information capabilities can help create more agile and flexible organizational structures. External relationships with customers, partners, suppliers, joint ventures, and/or alliances have increasingly become important in creating a competitive advantage by pooling knowledge and expertise inside and outside the company and by being able to reach global markets.
ISSN:1027-7404