Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

This article contributes to research on advertising effectiveness by investigating the combined influence of ad headlines and visual patterns in the ad on consumer product evaluations. Headlines can convey motion (e.g., "move," "quick"); when the associated ad features a regular...

Full description

Saved in:
Bibliographic Details
Published in:Journal of advertising 2020-01, Vol.49 (1), p.3-17
Main Authors: Farace, Stefania, Roggeveen, Anne, Villarroel Ordenes, Francisco, De Ruyter, Ko, Wetzels, Martin, Grewal, Dhruv
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Brands
Consumers
Data mining
Design
Mental simulation
Motion
Simulation
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!