Impacts of perceived country image, institution image and self-image on students' intention to study abroad: a study in Hanoi, Vietnam

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of t...

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Bibliographic Details
Published in:Journal of Marketing for Higher Education 2020-01, Vol.30 (1), p.26-44
Main Authors: Nghiêm-Phú, Bình, Nguyễn, Thành Hưng
Format: Article
Language:English
Subjects:
Comparative Analysis
Correlation
Country image
Decision Making
developing country
Foreign Countries
High School Students
higher education
Host country
institution image
Institutional Characteristics
Intention
Positive Attitudes
School Holding Power
Self Concept
Self image
Student Attitudes
Student Recruitment
Students
Study Abroad
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