Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobil...

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Bibliographic Details
Published in:Sustainability 2020-07, Vol.12 (13), p.5443
Main Authors: Liébana-Cabanillas, Francisco, García-Maroto, Inmaculada, Muñoz-Leiva, Francisco, Ramos-de-Luna, Iviane
Format: Article
Language:English
Subjects:
Business models
Cellular telephones
Communication
Consumers
Cooperation
Customers
Hypotheses
Marketing
Mobile commerce
Payment systems
Purchasing
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