Financial and symbolic incentives promote ‘green’ charging choices

•Presence of incentives increases likelihood of choosing “green” charging.•Symbolic and financial incentives both work well in a laboratory charge task.•Small differences in incentive values did not affect participants’ choices. Electromobility can contribute to a reduction in greenhouse gas emissio...

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Bibliographic Details
Published in:Transportation research. Part F, Traffic psychology and behaviour Traffic psychology and behaviour, 2020-02, Vol.69, p.151-158
Main Authors: Kacperski, Celina, Kutzner, Florian
Format: Article
Language:English
Subjects:
Alternative energy
Behavior steering techniques
Charging
E-mobility
Emissions control
Greenhouse effect
Greenhouse gases
Incentives
Navigation systems
Sustainable behavior
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Summary:•Presence of incentives increases likelihood of choosing “green” charging.•Symbolic and financial incentives both work well in a laboratory charge task.•Small differences in incentive values did not affect participants’ choices. Electromobility can contribute to a reduction in greenhouse gas emissions if usage behavior is aligned with the increasing availability of renewable energy. To achieve this, smart navigation systems can be used to inform drivers of optimal charging times and locations. Yet, required flexibility may impart time penalties. We investigate the impact of financial and symbolic incentive schemes to counteract these additional costs. In a laboratory experiment with real-life time costs, we find that monetary and symbolic incentives are both effective in changing behavior towards ‘greener’ charging choices, while we find no significant statistical difference between them.
ISSN:1369-8478
1873-5517
DOI:10.1016/j.trf.2020.01.002