A transformative approach to corporate social responsibility: an antidote to corporate hypocrisy

Despite the substantial budgets spent on Corporate Social Responsibility (CSR), customers' reactions toward companies' socially responsible strategies are not always in line with companies' goals. This is mainly due to the rising CSR-related-hypocrisy occurring as a customer response...

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Bibliographic Details
Published in:The Service industries journal 2021-02, Vol.41 (3-4), p.200-222
Main Authors: Losada-Otálora, Mauricio, Alkire, Linda
Format: Article
Language:English
Subjects:
banking sector
corporate hypocrisy
Corporate responsibility
corporate social responsibility
Customers
Retail banking
Social responsibility
Transformative service research
well-being
企業偽善
企業社會責任
福祉
銀行業
關鍵詞：變革服務研究
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