Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

Promoting consumer purchase behaviour of eco-friendly products is key to environmental sustainability. This research aims to investigate how different factors may enhance or impede young consumers' intentions to purchase a specific type of eco-friendly product, i.e. organic food. Data were obta...

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Bibliographic Details
Published in:Journal of strategic marketing 2019-08, Vol.27 (6), p.540-556
Main Authors: Pham, Thu Huong, Nguyen, The Ninh, Phan, Thi Thu Hoai, Nguyen, Nam Thanh
Format: Article
Language:English
Subjects:
Consumers
eco-friendly products
emerging market economy
Emerging markets
Food
Green marketing
Market economies
Natural & organic foods
organic food
Purchase intention
Vietnam
young consumer
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