How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences

•AR can either enhance or diminish the customer's dining experience.•The effects AR has on of the customer's experience differ across five dimensions: sensory, affective, behavioral, social, and intellectual.•Restaurants must develop appropriate knowledge while integrating AR to prevent ha...

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Bibliographic Details
Published in:Technological forecasting & social change 2021-11, Vol.172, p.121013, Article 121013
Main Author: Batat, Wided
Format: Article
Language:English
Subjects:
Attitudes
Augmentation
Augmented reality
Business administration
Case studies
Case study
Consumers
Customer experience
Customers
Dining experience
Food
Food consumption
Humanities and Social Sciences
Innovations
Le Petit Chef
Psychology
Qualitative analysis
Reality
Restaurant
Restaurants
Social factors
Technology
Well being
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