Market-driven management of start-ups: The case of wearable technology

The purpose of this paper is to identify and describe the drivers of lean approaches and successful management of wearable technology start-ups. The paper is a descriptive study that employed a case study methodology based on semi-structured interviews with ten start-ups’ managers in Wearable Techno...

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Bibliographic Details
Published in:Applied Computing and Informatics 2022-03, Vol.18 (1/2), p.45-60
Main Authors: Dehghani, Milad, Abubakar, A. Mohammed, Pashna, Mohsen
Format: Article
Language:English
Subjects:
Business models
Case studies
Commercialization
Connectivity
Consumers
Data collection
Interviews
Iterative methods
Lean
Market entry
Market positioning
Market-driven management
Product design
Product development
Start-up
Startups
Success
Wearable computers
Wearable technologies
Wearable technology
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